Invalid Traffic Drain
Bots, click fraud, and non-human sessions were consuming budget without generating a single sale. Every pound spent on fake clicks was a pound lost.
Case Study · E-Commerce
UKSoccershop Recovered 7% of Wasted Ad Spend With Opticks
Opticks detected and blocked invalid traffic across every paid channel — saving £1,600+ during the trial period alone and protecting over 226,000 sessions.
0%
Ad spend recovered
£0
Saved in trial period
0
Sessions analysed
Trusted by 6,000+ businesses · €6M+ in recovered ad spend
The Client
UKSoccershop: Global E-Commerce Retailer
UKSoccershop is a worldwide online retailer of authentic football shirts, kits, and clothing. Founded in 2004, the company has served over one million customers globally — offering personalisation options including names and numbers on jerseys.
Heavily reliant on paid acquisition across Google, Meta, and Microsoft Ads, UKSoccershop needed full confidence that every pound of ad spend was reaching real customers.
Founded 2004 — over two decades in e-commerce
1M+ customers served worldwide
Global shipping with personalised jersey options
The Challenge
Fake Traffic Was Draining Their Ad Budget
UKSoccershop was investing heavily across paid channels to drive global sales. But invalid traffic was silently eating into their spend — and they had no way to see it, measure it, or stop it.
Zero Visibility
There was no reliable way to distinguish legitimate shoppers from invalid sessions across channels. Decisions were being made on polluted data.
Campaigns Underperforming
Campaigns across Search, Shopping, Performance Max, and Meta delivered diminishing returns. The real culprit — unreliable traffic — stayed hidden.
The Solution
Opticks Exposed the Problem and Stopped the Waste
Opticks gave UKSoccershop precise, real-time visibility into every traffic source. Invalid sessions were identified, categorised, and blocked — freeing up budget for campaigns that actually convert.
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1
Tag Deployment
Lightweight Opticks tag placed across all paid channels — PMax, Shopping, Search, Display, Meta, and Microsoft Ads. Live in minutes, no dev resources required.
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2
Session Analysis
226,694 sessions analysed during the trial period. Every click scrutinised, every source verified, every session classified in real time.
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3
Traffic Classification
Every session classified as legitimate, invalid, or suspicious. 19,324 non-legitimate sessions identified that were previously invisible.
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4
Actionable Insights
Channel-level breakdown with specific exclusion recommendations. UKSoccershop could see exactly where invalid traffic originated and reallocate budget with precision.
Want the same visibility for your campaigns?
The Results
Measurable Impact From Day One
0%
Ad spend recovered
Across all paid campaigns
£0
Saved in trial period
Projected £19,200+/year
0
Sessions analysed
Every click verified
0
Non-legitimate sessions
Previously invisible threats
Of 226,694 sessions, 207,370 were legitimate, 12,852 were invalid, and 6,472 were suspicious. Nearly 1 in 12 sessions was not a real customer.
Reduced fake traffic across all channels, including Direct and Referral sources.
Optimised marketing spend by investing only in traffic that genuinely converts.
Improved traffic quality thanks to advanced fraud-prevention and validation capabilities.
Freed up budget to reinvest in high-performing, conversion-driving campaigns.
Deep Dive
Traffic Veracity & Channel Breakdown
Traffic Veracity
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0
12,852
Invalid
6,472
Suspicious
207,370
Legitimate
Savings by Channel
Nearly half of invalid traffic came from Performance Max and DemandGen campaigns — the most automated, hardest-to-audit channels.
Find out which channels are draining your budget.
What They Said
Trusted by UKSoccershop's Team
“Opticks has made analyzing and managing our marketing data simple and efficient.”
“We're thrilled with using Opticks and the improvements it has brought to our e-commerce.”
See what Opticks can do for your business.
After the Trial
From Trial to Essential Tool
After the trial, Opticks became a permanent asset for UKSoccershop's customer acquisition teams. The tool they tested became the tool they couldn't operate without.
- Campaign optimisation grounded in accurate data. Every budget decision based on verified traffic, not assumptions.
- Hidden opportunities uncovered. Clean data revealed underperforming segments previously masked by invalid traffic.
- Lead quality increased at the source. Filtering out fake sessions improved conversion rate, CAC, and ROAS downstream.
- Data-driven decisions replaced guesswork. Performance reports now reflect real customer behaviour.
- Marketing efficiency improved across the board. Less time diagnosing anomalies. More focus on scaling what works.
Beyond E-Commerce
These Patterns Exist in Every Paid Channel
Invalid traffic inflating CPAs, polluting optimisation algorithms, and draining budgets — these patterns are consistent across every industry running paid digital advertising. What will your traffic audit reveal?
Get Started
Stop Paying for Traffic That Will Never Convert
UKSoccershop discovered 8.6% of their traffic was non-legitimate. See exactly how much of your ad spend is going to invalid traffic — and recover it.
No commitment required · Results visible within days · Trusted by 6,000+ businesses